We're excited and relieved to share that the Alberta government's ad valorem wine tax has been recalled! In its place will be a slight increase on the “flat” tax that wine has traditionally been subjected to in the province, with positive effects on pricing incrementally working their way through retail shelves and restaurant lists over the weeks and months following April 1, 2026.
We’d like to extend our emphatic appreciation to our industry colleagues who raised their voices along with ours; the various lobbying associations who directed their efforts towards the elimination of the ad valorem tax; the media who covered the campaign; and especially to all of you who took the time to write letters and raise awareness in regard to the issue.
This is a truly exciting development for lovers of authentic wine, and one that will reinstate Alberta as the most exciting wine market in Canada.
