by Richard Harvey
Hey, Hey- don’t get me wrong... I have an immense fondness, nay, outright love for Beaujolais! I am a freakin’ John the B level evangelist for this region’s wine! But I have a very strong belief that the only way Beaujolais Nouveau tastes good is on a long, drunken stroll through the streets, bistros and bouchons of Lyon on a chilly November night.
Air-freighted to Calgary for the third Thursday of November, one pays the exorbitant shipping costs on a bottle of Beaujolais Nouveau (a very simple wine), its price tag inflated by it’s means of transport - far beyond the quality of the juice in the bottle. Jet fuel is not what I want to pay for when enjoying my Beaujolais!
C’mon! Just plan a trip to Lyon around the time of the Nouveau, and go on a bistro-crawl and sample this frisky newborn wine mere kilometres from its place of birth! It is, after all, a celebration of the recent harvest sur place. I don’t like air-freighted asparagus any more than sky-borne wine. I can dress like I’m going to the Carnival in Venice or Rio right here in Calgary, but… something is missing; context!!
So to end my diatribe, we’re proposing a No, No Nouveau sale here at Metrovino, where ALL of our Beaujolais wines are discounted.
And we have some of the greats here: Guy Breton, Chateau de Beauregard, Château Thivin, Lafarge-Vial…
There’s no loss of the hedonistic personality of Beaujolais in these more serious and qualitative wines - it’s just that there’s more to this pleasure than wham-bam, fun fruitiness…you will still be aroused by the wine but you also want to have a conversation with it.
all Beaujolais is on Sale
(Th. November 20 to Th. November 27, 2025):
15% off any bottle of Beaujolais
20% off 12 bottles or more of any Beaujolais (mixed cases welcome)
